Morning Dumpling is a fast and healthy breakfast-themed restaurant concept. Breakfast is our source of energy to start to the day. My idea is to introduce the traditional Chinese and Chinese American breakfast foods to all Americans. The logo I designed is a dumpling rising from the clouds like a sun. I created many friendly and adorable characters for the menu and website to help make customers full of energy and joy in the morning. I also designed the website and app version to provide online order.
Chinese style breakfast differs widely from region to region all over China. People usually eat steamed buns, dumplings, deep-fried dough sticks, rice noodles, and drink soybean milk for breakfast. These dishes are readily found in the snack streets every morning in China.
Concept, Restaurant Identity, Packaging, Web
Design, Environmental Design
© Mengxi Shen 2020
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